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Originally released in 1985, the Nike Dunk was an alternative basketball sneaker that had lighter weight and provided comfort to enhance your game. The Dunk launched Nike’s ''College Colors'' program. This program signed selected universities to an exclusive Dunk sponsorship deal. The ''College Colors” program was successful and universities like Michigan, St John’s, and Syracuse all wore two-tone Nike Dunks that mimicked their team colors.
After years of cease production of the Dunk model, Nike decided to re-release them in 1998. This decision has proven to be very successful. Nike first started with classic colors in both Dunk High and Dunk Low models. After these caught the eyes of a new generation Nike took it a step further. They commissioned popular street artists, designers, companies, and athletes to help collaborative with them on limited-edition models. This created a frenzy that has yet to cool off. The collaborators have included Haze, Danny Supa, Supreme, Zoo York, Reese Forbes, and Staple.
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